Opinions. They are only worth taking if they are coming from a high ranking employee.
I have an opinion. Although it is coming from a copywriter with no formal education, stellar title and a big fat ass salary, please do hear me out.
If you are not an ACD, CD or ECD (associate creative director, creative director and executive creative director) then your opinion does not matter. Why? Because your opinion does not carry weight. It's light as a feather. So, move along and let the big boys handle this.
But wait. What if my opinion is of the same with the high ranking employees?
Fellow advertising creatives, if you have been through this then you are not alone. Because I experienced it not too long ago. 10 minutes to be exact.
Apparently little miss client wanted to do a much more simple, dumb downed and GENERIC poster. And as usual, little miss suit just pretty much followed what the client say. That's A HUGE NO-NO! But as a creative, any work that leaves the agency's premise must be of quality.
As usual, the client's idea is a far cry from that notion.
So I discussed and argued with little miss suit why we shouldn't change the poster. Even though the work is just for a poster, there should be quality. And a reason for the reader to buy into it. Yet little miss suit remains with the same thinking - client won't buy this.
Typical suit thinking.
When little miss suit failed miserably to bend me, it was her little miss suit manager's turn. And again, they try to make me compromise.
I refused vehemently. And I shared my opinion with them. Again.
Unfortunately, little miss suit manager failed to bend me. It was crunch time. We head out to meet the big boss aka mr.ACD and asked his opinion.
Guess what my fellow readers?
mr.ACD repeated the same thing I said.
Only then, and only then did both suits agreed.
Believe in the work and hold your opinions close my fellow creatives. Even if it means to hear your opinion from a person with a bigger title.
If you are not an ACD, CD or ECD (associate creative director, creative director and executive creative director) then your opinion does not matter. Why? Because your opinion does not carry weight. It's light as a feather. So, move along and let the big boys handle this.
But wait. What if my opinion is of the same with the high ranking employees?
Fellow advertising creatives, if you have been through this then you are not alone. Because I experienced it not too long ago. 10 minutes to be exact.
Apparently little miss client wanted to do a much more simple, dumb downed and GENERIC poster. And as usual, little miss suit just pretty much followed what the client say. That's A HUGE NO-NO! But as a creative, any work that leaves the agency's premise must be of quality.
As usual, the client's idea is a far cry from that notion.
So I discussed and argued with little miss suit why we shouldn't change the poster. Even though the work is just for a poster, there should be quality. And a reason for the reader to buy into it. Yet little miss suit remains with the same thinking - client won't buy this.
Typical suit thinking.
When little miss suit failed miserably to bend me, it was her little miss suit manager's turn. And again, they try to make me compromise.
I refused vehemently. And I shared my opinion with them. Again.
Unfortunately, little miss suit manager failed to bend me. It was crunch time. We head out to meet the big boss aka mr.ACD and asked his opinion.
Guess what my fellow readers?
mr.ACD repeated the same thing I said.
Only then, and only then did both suits agreed.
Believe in the work and hold your opinions close my fellow creatives. Even if it means to hear your opinion from a person with a bigger title.
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