Diary of a Creative Group Head.

Monday, 2 September, 2013. I didn’t get much sleep again. The campaign for the new Honda Accord was on my mind the whole time. Whenever I wanted to shut off, there it is again; appearing out of nowhere, without any warning whatsoever. Meditation didn’t work; I guess this method only works with people not in advertising. Shit, I forgot to call my girlfriend; she must be thinking who I’ve been sleeping with. Dammit. As if it’s not enough that I’m not getting enough sleep, I’m also not getting lucky with the ladies. And when I say ladies, I meant my gf. God, I can’t depend on the junior creatives in the office; they would be running around like a headless chicken. Why do I have to be the Creative Group Head?!?! I was fine being a Copywriter, Senior Copywriter and Head of Copy! Why did my boss promoted me to Creative Group Head!??!

Sonuvabitch. It’s 4 in the morning. I gotta think, I gotta write, I gotta come up with some more ideas. The team is counting on me. Argghh, I can’t think about anything else. The work comes first. Oh wait, I’m getting sleepy now. Crap, this is not good at all. Someone wake me up, please, anyone?

That’s the downside of living alone; it’s hard to keep yourself in check. Or alive for that matter.

And this is the downside of being a Creative Group Head; zero sleep, zero health, zero life, and zero sex. I particularly do not like the last bit at all. My cock is officially pissed off at me.