How to improve your TV commercial ideas.

As the title of this article states, what you need to improve your commercial is by understanding this word - verisimilitude. 

No, it doesn't mean 'very similar attitude' (but it could be), in fact it means things that could happen in real life. Here are a couple of examples:

- A boy releases his balloon to get a McDonald's Happy Meal. Other kids notice this and start doing the same thing. 

- A couple of old fellas go to Mcdonald's to impress a girl. Only to be thwarted by a guy with a Mcdonald's breakfast meal. 

As you can see, these scenarios could happen in real life and by adding a little bit of twist to it, it becomes magic. 

So think about that whenever you are about to write a tvc.