Maybe it's my fault.

Maybe it's my fault.
Maybe it's my fault I led you to believe that advertising was easy, when it wasn't.
Maybe I made you think copywriting was all about stringing two sentences.
Maybe I made you believe that a copywriter's job was just to write, and not ideate.
Maybe I led you to believe that idea generation was god's gift, and not pure hard work.
Maybe I destroyed your faith in advertising.
Or maybe, you're just making excuses.


Inspired by this:
http://www.youtube.com/watch?v=_-EyRUgp9Mk