Recession Obsession

As the world moves towards the deeper, darker slums of recession, I, on the other hand, am trying to swim upwards to catch the fresh air of opportunities. And as crazy as that may sound, I truly believe it is the only sane thing to do, unless, you prefer to let go - and drown yourself in the current. When the U.S went through the Great Depression in the 1930s, a man by the name of Leo Burnett opened up an advertising agency; which was a crazy idea and thing to do. Yet what made the crazy engraved to his name was when Leo Burnett made sure that fresh apples were being served to clients - every morning – to date. Upon hearing this, the masses assume it was not long until the man himself would be out on the sidewalks; selling apples. They wish. Instead the Great Depression and the people that were caught in it failed to drown this man to their level. Only success, fame and growth followed the moment he started out. But it was also his vision, shrewd thinking and temerity to create opportunities in dark times made things possible. And it was in his words that said “when you reach for the starts you may not quite get one, but you won’t come up with a handful of mud either.”

(Okey maybe that last bit was not necessary but it is a nice touch, no?)

So what can we learn from this story? Take risks? Be brave? Seize the moment? Open up an agency during these hard times? Maybe, but it is open to anyone’s and everyone’s interpretation. And if it means something to you, then keep it. Because as we face the hard times once more, it is the only thing that will keep you afloat.

So, how do you like dem’ apples now?