I'm good. Or I think I am.

Spikes, an advertising award show (probably the toughest award show to date), was held recently in Singapore. The big winners were from Australia, Japan and Singapore. And to be honest, these agencies deserved it. When you've witnessed their quality of work on Spikes's website, you will nod vehemently. 

Unfortunately, Malaysia didn't fare well. One or two agencies may have picked up something, but overall Malaysia needed to do something about it. And I needed to do something about myself as well. I didn't win anything. I should feel bad but instead my optimistic engine (my defense mechanism) activated immediately and I continued doing my daily job.

Yet right now, at this point and at this very moment, I have to rethink and re calibrate. I need to do something about this. It does not look good on my own personal growth. Instead I should be better than last year. I should be winning a metal or two. Forget about the money for now. Money seems to be the last thing on my mind (but it is always there). 

Now I need to know what to do to win awards. I realised that I can't depend on my ECDs because they have yet to prove me they are the real deal as well. Without a doubt, they are of course churning out interesting work, but are they all award worthy? 

But more importantly, are the work buzz worthy?

This has been the itch I wanted to scratch for a long time. And I think I should begin by producing work that are buzz worthy. Forget the clients for now. It is every one for themselves. 

I will do everything in my power to leverage on that. Because at the end of the day, you have to watch out for yourself, the numero uno. And I will do anything and everything to get it. 

Metals. Not just for my career but for my immortality. 

Drama? A bit but hey, it doesn't hurt to be a tad extreme.