Where's your wormhole?
In advertising, there are two ways to rise up in the ranks: the first is to work hard, please the clients and the bosses, and just do the work. While the second direction, a path with more resistance, is to find your wormhole.
Allow me to explain what is a wormhole. Or allow Lord Google to explain, "In physics, a wormhole is a hypothetical topological feature of spacetime that would be, fundamentally, a "shortcut" through spacetime".
Basically in order for you to rise up in the ranks, faster than ever, you need to find your wormhole. And what constitutes a wormhole in advertising is 'advertising award shows'. The more you win, the faster you rise.
Unfortunately for me, my wormhole passed when I was only 2 years young in the advertising game. Now that 6 years have gone by, I have to start finding my wormhole.
6 years as a copywriter is not impressive. In my opinion it is pathetic. While others have gone on to become Creative Group Head, Head of Creative, Associate Creative Director, Creative Directors and even Executive Creative Director, I am still stuck as a middleweight creative.
Forget the notion that you have to work hard, pay your dues, stay humble and you will finally get that title you want. If you want something, YOU GO AND GET IT. You don't need a whole lot of experience to finally get that title mind you. Sometimes 10 years of experience is equivalent to 5 years of experience. It makes a whole lotta sense.
Don't please your boss. Or the clients. Please your consumer, the audience, the people who are buying your shit. They are the ones helping you get that monthly paycheck and paying the client's Audi TT, children's school fees and etc.
I admit I have been complacent. And I feel that my career is on automatic cruise. It's boring and it does nothing to my career and well being.
So remember this, in order for you to rise up in the ranks, you have to find your wormhole (opportunities, initiatives, awards shows), do the work for the audience (not the client), make sacrifices ( no sacrifices, no glory) and don't be complacent.
Losing my wormhole was my biggest regret ( although I have a few awards and finalist) but it's never too late to find it again. And while you are still in your 20s, find yours asap.
Last word of advice, always better yourself every year or every month. It makes an impact in terms of whatever that you do.
Allow me to explain what is a wormhole. Or allow Lord Google to explain, "In physics, a wormhole is a hypothetical topological feature of spacetime that would be, fundamentally, a "shortcut" through spacetime".
Basically in order for you to rise up in the ranks, faster than ever, you need to find your wormhole. And what constitutes a wormhole in advertising is 'advertising award shows'. The more you win, the faster you rise.
Unfortunately for me, my wormhole passed when I was only 2 years young in the advertising game. Now that 6 years have gone by, I have to start finding my wormhole.
6 years as a copywriter is not impressive. In my opinion it is pathetic. While others have gone on to become Creative Group Head, Head of Creative, Associate Creative Director, Creative Directors and even Executive Creative Director, I am still stuck as a middleweight creative.
Forget the notion that you have to work hard, pay your dues, stay humble and you will finally get that title you want. If you want something, YOU GO AND GET IT. You don't need a whole lot of experience to finally get that title mind you. Sometimes 10 years of experience is equivalent to 5 years of experience. It makes a whole lotta sense.
Don't please your boss. Or the clients. Please your consumer, the audience, the people who are buying your shit. They are the ones helping you get that monthly paycheck and paying the client's Audi TT, children's school fees and etc.
I admit I have been complacent. And I feel that my career is on automatic cruise. It's boring and it does nothing to my career and well being.
So remember this, in order for you to rise up in the ranks, you have to find your wormhole (opportunities, initiatives, awards shows), do the work for the audience (not the client), make sacrifices ( no sacrifices, no glory) and don't be complacent.
Losing my wormhole was my biggest regret ( although I have a few awards and finalist) but it's never too late to find it again. And while you are still in your 20s, find yours asap.
Last word of advice, always better yourself every year or every month. It makes an impact in terms of whatever that you do.
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